Being in a vanguard position on a previously undiscovered opportunity translates into a real-world advantage. In conversations with developers and investors, we often hear disappointment with the disconnect between the availability of data and an inability to harness it for important insights. Developers and investors seek to understand where to acquire property and when to trigger development. Portfolio holders need to optimize their holdings and regularly assess conditions that lead them to divest or capture value.

We employ a variety of analytics tools to assist investors and developers. These include:

• • Using resident surveys, search patterns, and social media reviews of local restaurants to identify extremely local patterns, often at the city block level rather than citywide.
• • Examining various economic and demographic indicators, such as an area’s income rate or median age, to predict long-term market forecasts. By combining this data with advanced analytics, we provide a road map for future growth.