Real Estate Analytics OLD

Set-up Phase. First engagement with a consultant to set up your analytics package that provides the data that will be most helpful to your kind of business.

Monthly Analysis. I recommend that you engage an analyst for 4 to 10 hours per month to study your data and make recommendations.

Testing Cycles. Two to four times a year you’ll want your analyst to run tests that you and your analyst agree upon. These tests will typically help you optimize your landing pages, navigation system, user interface, etc. Setting up tests is time intensive, and typically includes test design, graphics design, page layout, and then analysis of the data once you have collected statistically significant data. The results might then suggest a couple of other tests to optimize a page. Such tests might take 20 to 40 hours per cycle.

Here’s how this might look in terms of dollars.

$75 per hour  –  $125 per hour  –  $200 per hour