Sales Analytics

The best practice for sales analytics is to closely tie all activities together to determine revenue outcomes and set objectives for your sales team. A common example of a sales analytics activity is setting role-specific objectives in the form of KPIs or metrics. For instance, this could be establishing a revenue target for your sales director while setting a sales productivity goal for your account management team.

Our process to examine sales data is as follows. We:

• • Gather data from different pipelines and sources such as application transactions, surveys, and internal applications.
• • Analyze the information to find relationships and undiscovered opportunities.
• • Forecast future sales using the results we found.