Today’s businesses are data-driven. That is, they are powered by data and use it to make informed strategic decisions. The science of decision-making under uncertainty has existed for decades, but the recent surge in the availability of cheap storage space has allowed companies to collect, analyze and understand more data than ever before.
Data about customers, products, platforms, usage patterns, and company performance can now be analyzed at an unprecedented scale with results that can be used to drive business processes forward.
With this increase in the ability to analyze big datasets has come the advent of new technologies based on artificial intelligence (AI). These include machine learning algorithms like deep neural networks (DNNs), which allow computers to learn from large amounts of data without being explicitly programmed how. This allows them to make future decisions more accurately and with greater variety.
Using Machine Learning to Increase Efficiency
Machine learning algorithms can be used to help drive business processes forward. In the marketing industry, for example, a machine learning algorithm would allow you to use your marketing data from sources such as Google Analytics and Facebook Ads in order to learn from it and create targeted marketing campaigns.
It might identify what kinds of ads work best on different social media platforms or which campaigns have been successful in the past based on previous conversions rates. Combining these findings with other insights that you have about your customers allows you to tailor an effective plan going forward.
Another way that companies are using machine learning is in the field of finance. An investment company could collect vast amounts of data about their clients’ investments and combine that with financial indices obtained from sources like Bloomberg in order to predict how their client’s portfolios might behave in the future. They could then use this information to advise people on what assets they should invest in and at what time to maximize their returns.
Companies are also using DNNs to assist them with other business processes including supply chain management, manufacturing, customer support and even hiring decisions. Some companies are already using machine learning algorithms for tasks like these; it won’t be long until many more start realizing the huge potential of AI-powered marketing automation tools, finance advisors, and even HR decision-makers.
Using Data Science To Unleash Insights
The increased use of data across all industries is creating an unprecedented amount of information, which in turn means that there’s never been a better time to be a data scientist.
Data scientists are responsible for collecting and analyzing one or more companies’ datasets. They then use the results of their analyses to improve business processes, develop new products and services and suggest other ways in which companies can become more efficient.
There are many different elements to being a data scientist, but generally, it involves using your knowledge of statistics, mathematics, computer science, and machine learning algorithms to make predictions about future events by building predictive models out of large amounts of data.
The techniques used by data scientists change depending on the kind of company they work for; if you’re working in the technology industry it’s likely that you’ll be working with different algorithms and datasets to a data scientist who works in retail.
The Way Forward for Enterprise AI and Data Science
There’s no doubt that AI is set to become an increasingly valuable tool in the business world. As technology advances and people become more comfortable with the idea of intelligent machines, it will be interesting to see what new methods companies find for implementing artificial intelligence into their workflows.
As mentioned before, machine learning algorithms are already being used by many different kinds of businesses all over the world. In time we can expect this trend to continue as more and more people realize how beneficial utilizing AI can be.
In fact, leaders from a range of industries have said that they think there will soon come a time when human input will become obsolete as businesses realize that machine learning algorithms offer similar – if not superior – capabilities compared to humans. Of course, they’re not there yet but it’s probable that this could happen within the next few decades.
While AI is certainly incredibly exciting, my advice would be to hold off on getting too excited about how they’ll revolutionize your business just yet. There are still many potential issues that need to be resolved before AIs can completely replace human employees in most businesses, including ethical questions surrounding automated decision-making and machine biases becoming more apparent.
Furthermore, machine learning algorithms are only really effective when they have access to large datasets so if your business doesn’t have a lot of information available then this could affect their abilities.
However, if your company does have a lot of data that it can use to train an algorithm then this would certainly be indicative that AI could be the right move for you. It’s incredibly exciting to think about how businesses can benefit from implementing machine learning into their daily operations and I’m looking forward to seeing where the future takes us.